Homeownership still the American Dream

Posted on July 12, 2010. Filed under: Marketing |

At some point in time most people are faced with the decision to either buy a home or continue renting.

Renting can make sense for those not yet ready to take on the responsibility of homeownership, but for those in a position to purchase a home it can offer immediate benefits and long-term value.

Research suggests that homeownership also strengthens communities. Homeowners are more likely to be involved and engaged in local issues, and they move less frequently than renters. This helps prevent crime, improve childhood education and support neighborhood upkeep. According to the National Association of Realtors® study, Social Benefits of Homeownership and Stable Housing, homeowners are more likely to vote and they volunteer time for political and charitable causes more frequently than renters.

Data from the Federal Reserve Board shows a typical homeowner’s net worth is 46 times that of a renter’s. Something to keep in mind when you are thinking about buying.

For many people, owning a home is part of the American dream. It continues to be a goal of individuals and families from all walks of life. The NAR 2009 Profile of Home Buyers and Sellers survey reveals buyers most often cite the desire to own a home as the primary reason for their recent home purchase.

Which is why NAR has focused on “What Matters Most” for their 2010 Public Awareness Campaign to remind homeowners, buyers and sellers alike that homeownership remains the foundation of the American Dream.

Ad Spots are already appearing on TV, Radio, Print and NAR is even trying out online radio spots. Have you seen the new ads? what do you think of them?

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